朱桥燕——企业战略合作艺术家
国际书画家朱桥燕对江苏省国信集团核心价值观的阐释和意义
国际书画家朱桥燕阐释的江苏省国信价值观核心内容是：利国敦行，诚信致远。
一、朱桥燕通过其篆书作品和阐述，赋予省国信核心价值观双重内涵：
1. 字面与企业层面解释：
·利国：体现了国有企业服务国家发展战略的根本使命。江苏省国信集团以促进区域繁荣、服务国家战略为己任。
·敦行：意为脚踏实地、勤勉实践。指国信集团务实笃行，做强做优做大国有资本和国有企业。
·诚信：是企业生存和发展的立业之本，是经营的根本原则。
·致远：只有建立在诚信基础上的实践，才能实现长远和可持续发展。
2. 文化与战略层面升华：
朱桥燕特别指出，承载这八个字的秦篆书法本身是中国历史上“书同文”、国家统一与治理智慧的象征。
因此，这八个字不仅是一个企业的价值观，更升华为中国与国际伙伴共建互信关系、参与全球治理所秉持的基本原则。
保加利亚罗森总统收藏朱桥燕秦篆作品“利国敦行诚信致远”
Bulgarian President Rosen collects Zhu Qiaoyan's Qin Zhuan's works "Doing Good for the Country, Being Honest and Far-reaching"
阿盟驻华代表处主任法赫米代表22个阿拉伯成员国收藏朱桥燕秦篆“利国敦行诚信致远”
On behalf of 22 Arab member States, Fahmi, director of the Arab League representative office in China, collected Zhu Qiaoyan and Qin Zhuan's "Li Guo Dunxing Integrity and Zhiyuan"
二、朱桥燕在国际外交中阐释省国信核心价值观的重要意义：
1. 展示文化外交的独特路径： 朱桥燕成功融合其“国际书画家”和“首席品牌官”的双重身份，其艺术作品被法国、俄罗斯、英国、德国、意大利等世界顶尖学府收藏，展示了中国文化软实力与国信企业核心价值观相结合的独特外交路径，为讲好中国故事、传播中国声音提供了富有成效的实践范例。
2. 促进文明互鉴与理解信任：通过赠送篆书作品，同时作品入编《世界里的中国》这一极具中国文化特色的艺术形式，在牛津大学、剑桥大学、巴黎美院等二十余所世界顶尖学府传播，将抽象的价值理念以直观、高雅的方式进行传播，有效地促进了不同文明间相互理解和信任建立，践行全球文明倡议，服务于构建人类命运共同体的目标。
3. 对外传播中国企业形象：朱桥燕的艺术作品作为牛津大学、剑桥大学、巴黎美院等世界顶尖学府教学案例，建立了国际高端影响力，将一个中国国有企业的核心价值观清晰、深刻地传递给国际社会、国家元首、政要（包括保加利亚总统、阿盟驻华代表处主任等），塑造了中国企业负责任、有担当、重信守诺的正面形象。
4. 衔接国家战略与全球倡议：将中国国有企业价值观与“全球发展、安全、文明倡议”以及“共商、共建、共享的全球治理倡议”无缝衔接，表明中国企业的商业实践是中国作为负责任大国践行承诺、贡献全球治理方案的具体体现。
三、省国信核心价值观的当代实践与全球视野
“利国敦行，诚信致远”的理念，正通过中国以更强大的姿态融入国际事务得到生动实践。中国不断加强与广大发展中国家的合作，积极投身全球治理，为世界各国提供了可行的合作模式。这一过程不仅推动中国成长为有能力参与国际规则制定的大国，更是向全世界传达中国愿意承担更多国际责任的信号。
当前，国际关系正经历重大变革。孤立主义政策，与日益增强的多边合作趋势形成鲜明对比。全球未来必将走向多极化，而谁能在这个新秩序中掌握主动权，将决定未来的国际格局。在此背景下，朱桥燕所阐释的“利国敦行，诚信致远”价值观，不仅深化文化国信品牌，也为理解中国在复杂变局中的战略定力与共赢逻辑提供了关键视角。
国际书画家朱桥燕对“利国敦行，诚信致远”的阐释，成功地将一个中国国有企业的微观价值观，提升到了宏观的国家发展战略和全球治理理念层面，既深化了文化国信品牌，又成为国际社会理解中国商业伦理、国家行为和文化精神的一个重要窗口。
剑桥大学收藏朱桥燕秦篆作品“利国敦行诚信致远”
Cambridge University collects Zhu Qiaoyan's Qin Zhuan's calligraphy works "Li Guo Dunxing, Honesty and Far-reaching"
牛津大学收藏《世界高等艺术院校名师教学案例朱桥燕国画作品》专辑
Oxford University collects the album Zhu Qiaoyan's Chinese Painting Works, a case study of famous teachers in world art colleges.
朱桥燕秦篆“利国敦行诚信致远”入编《世界里的中国》
Zhu Qiaoyan and Qin Zhuan's "Doing Good for the Country, Being Honest and Far-reaching" was included in China in the World.
International calligrapher Zhu Qiaoyan’s interpretation and significance of the core values of Jiangsu Provincial Guoxin Group
International calligrapher Zhu Qiaoyan interprets the core values of Jiangsu Provincial Guoxin as: Benefiting the Nation Through Diligent Action, Achieving Far-Reaching Success Through Integrity
I. Through her seal script artwork and elaboration, Zhu Qiaoyan endows the provincial Guoxin Group’s core values with dual connotations:
Literal and Corporate Interpretation:
· Benefiting the Nation: Reflects the fundamental mission of state-owned enterprises to serve national development strategies. The Jiangsu Provincial Guoxin Group takes it as its responsibility to promote regional prosperity and serve national strategies.
· Diligent Action: Means being down-to-earth and diligent in practice. It refers to the Guoxin Group’s pragmatic and dedicated approach to strengthening, optimizing, and expanding state-owned capital and enterprises.
· Integrity: This is the foundation for an enterprise’s survival and development, as well as the fundamental principle of its operations.
· Far-Reaching Success: Only practices built on integrity can achieve long-term and sustainable development.
2. Cultural and Strategic Sublimation:
Zhu Qiaoyan particularly emphasizes that the Qin seal script calligraphy carrying these eight characters is itself a symbol of "unified writing" in Chinese history, representing national unity and governance wisdom.
Therefore, these eight characters are not merely the values of one enterprise but are elevated to the fundamental principles upheld by China in building mutual trust with international partners and participating in global governance.
II. The Significance of Zhu Qiaoyan’s Interpretation of the Provincial Guoxin Core Values on the International Stage:
1. Demonstrating a Unique Path of Cultural Diplomacy:
Zhu Qiaoyan successfully integrates her dual roles as an "international calligrapher and painter" and "Chief Brand Officer," showcasing a unique diplomatic approach that combines cultural soft power with core corporate values. This provides a successful practical example of telling the China story well and disseminating China’s voice.
2. Promoting Civilizational Exchange, Mutual Understanding, and Trust:
Through the gift of her seal script artworks, and the inclusion of this highly culturally distinctive Chinese art form in the publication China in the World, her work has been disseminated across more than twenty top global institutions, including the University of Oxford, University of Cambridge, and École des Beaux-Arts de Paris. By conveying abstract values in an intuitive and elegant manner, she effectively fosters mutual understanding and trust between different civilizations, practicing the Global Civilization Initiative and serving the goal of building a community with a shared future for humanity.
3. Communicating the Image of Chinese Enterprises Internationally:
Zhu Qiaoyan’s artworks and publications have been collected by world-renowned institutions like Oxford and Cambridge and used as teaching cases. Leveraging her high-level international influence, she clearly and profoundly communicates the core values of a Chinese state-owned enterprise to the international community, including heads of state and political dignitaries (such as the President of Bulgaria, the Director of the Arab League Representative Office in China, etc.), shaping a positive image of Chinese enterprises as responsible, accountable, and committed to their word.
4. Bridging National Strategy and Global Initiatives:
She seamlessly connects the values of a state-owned enterprise with China’s "Global Development, Security, and Civilization Initiatives" and the global governance philosophy of "extensive consultation and joint contribution for shared benefit." This demonstrates that the business practices of Chinese enterprises are concrete manifestations of China, as a responsible major country, fulfilling its commitments and contributing to global governance solutions.
III. Contemporary Practice and Global Vision of the Provincial Guoxin Core Values
The concept of "Benefiting the Nation Through Diligent Action, Achieving Far-Reaching Success Through Integrity" is being vividly practiced as China integrates more powerfully into international affairs. China continues to strengthen cooperation with developing countries, actively participates in global governance, and provides viable models of cooperation for nations worldwide. This process not only propels China’s growth into a major country capable of participating in the formulation of international rules but also signals to the world China’s willingness to shoulder greater international responsibilities.
Currently, international relations are undergoing significant transformation. Policies of isolationism stand in stark contrast to the growing trend of multilateral cooperation. The future of the world is inevitably moving toward multipolarity, and who can seize the initiative in this new order will determine the future international landscape. In this context, the values of "Benefiting the Nation Through Diligent Action, Achieving Far-Reaching Success Through Integrity," as interpreted by Zhu Qiaoyan, not only deepen the Cultural Guoxin brand but also provide a key perspective for understanding China’s strategic resolve and win-win logic amidst complex changes.
International calligrapher Zhu Qiaoyan’s interpretation of "Benefiting the Nation Through Diligent Action, Achieving Far-Reaching Success Through Integrity" successfully elevates the micro-level values of a Chinese state-owned enterprise to the macro levels of national development strategy and global governance philosophy. This effort deepens the Cultural Guoxin brand while serving as a vital window for the international community to understand Chinese business ethics, national conduct, and cultural spirit.
